Privacy policy

Last updated: March 23, 2026

The Real Glamour operates this website and online store, including all related content, features, tools, products, and services, to provide a refined luxury resale shopping experience. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit our website, use our services, make a purchase, or otherwise communicate with us.

By using our website, you acknowledge that you have read and understood the practices described in this Privacy Policy.

Personal Information We Collect

Depending on how you interact with our website and services, we may collect the following categories of personal information:

Information you provide directly

Name
Billing address
Shipping address
Email address
Phone number
Account information, if you create an account
Order details
Messages or information you send to us through forms, email, or customer support

Information collected automatically

When you visit our website, we and certain third parties may automatically collect information such as:

IP address
Browser type
Device information
Network connection details
Pages viewed
Referring website or source
Interactions with our website, ads, or emails
Cookie identifiers and similar tracking data

Information from third parties

We may receive information from third parties that help us operate our business, such as:

Shopify and related commerce services
Payment processors
Shipping and fulfillment providers
Analytics providers
Advertising and marketing partners
Fraud prevention and security providers

How We Collect Personal Information

We may collect personal information:

directly from you when you place an order, create an account, subscribe to emails, contact us, or otherwise interact with us
automatically through cookies and similar technologies when you browse our website
from service providers and partners that support our store operations
from third parties, where permitted by law

How We Use Your Personal Information

We may use your personal information to:

process and fulfill orders
provide shipping, delivery, returns, and exchanges
communicate with you about purchases, inquiries, and customer support
improve our website, services, and customer experience
personalize your browsing experience and product recommendations
detect, investigate, and help prevent fraud, misuse, or other harmful activity
send marketing communications, where permitted by law
show ads and content that may be more relevant to your interests
comply with legal obligations and enforce our policies

Cookies and Similar Technologies

We use cookies, pixels, tags, and similar technologies to operate our website, understand user behavior, improve performance, remember preferences, and support analytics and advertising.

These technologies may help us:

keep the website functioning properly
understand how visitors use our site
measure campaign performance
personalize content and advertising
recognize your browser or device across sessions

You can control certain cookie settings through your browser. Please note that disabling some cookies may affect website functionality.

How We Disclose Personal Information

We may disclose personal information to trusted third parties when necessary to operate our website and business, including:

Shopify, which powers our online store and related services
payment processors
shipping and fulfillment providers
technology and support vendors
analytics providers
advertising and marketing partners
fraud prevention, legal, and compliance providers

We may also disclose information:

to comply with applicable law, regulation, legal process, or lawful request
to protect our rights, customers, business, or property
in connection with a business transaction such as a merger, sale, or asset transfer

We do not sell personal information for money. However, some uses of cookies, analytics tools, and advertising technologies may be considered a sale, sharing, or targeted advertising under certain U.S. state privacy laws.

Relationship with Shopify

Our store is hosted on Shopify. Shopify provides the e-commerce platform that allows us to offer our products and services to you. As part of providing and improving these services, Shopify may process personal information submitted to or collected through our store.

Targeted Advertising and Your Privacy Choices

As described in this Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this to show you ads on other websites that may be more relevant to your interests and for other purposes described in this Privacy Policy.

Sharing personal information for targeted advertising based on your interaction across different websites may be considered a sale, sharing, or targeted advertising under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities.

You may exercise your privacy choices by:

using any available cookie or privacy preference tools on our website
visiting our Your Privacy Choices page
contacting us directly at info@therealglamour.com
enabling a recognized opt-out preference signal such as Global Privacy Control (GPC) in a supported browser or extension

If you visit our website with the Global Privacy Control opt-out preference signal enabled, we will treat that, where required by applicable law, as a request to opt out of activity that may be considered a sale or sharing of personal information, or the use of personal information for targeted advertising, for the browser and device you used to visit our website.

Email Marketing

If you subscribe to our emails, we may send you updates about new arrivals, curated selections, promotions, and brand news. You may unsubscribe at any time by clicking the unsubscribe link in any marketing email.

Even if you opt out of marketing communications, we may still send non-promotional messages related to your orders, account activity, customer support, or legal notices.

Payment Information

Payments on our website are processed by third-party payment providers. We do not store full payment card numbers on our servers. Payment information is handled by the applicable payment processor according to its own privacy and security practices.

Data Retention

We retain personal information for as long as necessary to provide our services, complete transactions, maintain business and tax records, resolve disputes, enforce agreements, and comply with legal obligations.

Retention periods may vary depending on the type of information and the reason it was collected.

Your Rights

Depending on where you live, you may have certain privacy rights under applicable law. These may include the right to:

know or access the personal information we collect about you
request correction of inaccurate personal information
request deletion of your personal information, subject to exceptions
opt out of the sale or sharing of personal information
opt out of targeted advertising
receive equal service and pricing even if you exercise your privacy rights, as required by law

To exercise any available privacy rights, please contact us at info@therealglamour.com. We may need to verify your identity before processing certain requests.

Children’s Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

Third-Party Websites and Services

Our website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy, security, or content practices of those third parties. We encourage you to review their privacy policies before providing personal information.

International Visitors

If you access our website from outside the United States, please note that your information may be transferred to, stored in, and processed in the United States or other jurisdictions where our service providers operate.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or operational needs. When we do, we will revise the Last updated date above.